Analytics tools often label behaviours such as repeated taps or rapid navigation as frustration. These are useful prompts for investigation, but treating them as verdicts can send a team toward the wrong fix.
Behaviour needs context
Backtracking might mean unclear navigation, or it might be natural comparison. A repeated tap might expose latency, an unresponsive control or a person increasing quantity. Look at the element, journey stage and outcome before assigning meaning.
Build a friction taxonomy
Separate technical failure, comprehension effort, navigation effort and policy friction. This makes ownership clearer and helps teams recognise when an interface change cannot solve the underlying issue.
Prioritise the consequence
Frequency alone should not drive the backlog. Consider the importance of the journey, severity of the interruption, number of people affected and likelihood that the issue prevents progress.